Submitted by David Vogt on July 11, 2006 - 8:56pm.
Adam Sandler’s movie “Click” creates a public daydream about our emerging desire for an intimate relationship with the world through our mobile devices. That thing in your hand is no longer an inanimate object - it is a dynamic extension of your self.
MobileMuse.ca in the process of defining a joint program of mobile media consumption research with Nokia and one of the more interesting experimental design factors is the ‘burning in’ period during which subjects need to build an effective and affective relationship with a new device. There’s no point to user behaviour research while the subject and the device are strangers. A relationship can’t be built overnight and in most cases it will go well beyond casual dimensions of friendship. Marketers know that people begin to project their relationship with their device, along with their hopes and dreams for what it will achieve for them socially in the world, with the very first advertisements they see. It’s similar to the way we begin to project our social selves through prospective mates from the first time we see them.
