Submitted by Metrocode on March 28, 2007 - 9:24pm.
For MUSE 2 metroCode worked with Jason Mogus and Phillip Djwa to help fulfill the project's cultural engagement program, providing mobile strategies in collaboration with local arts and culture groups. Our first project was with local independent music label Mint Records, for their "Ridiculously Early Christmas Party", held the first weekend of December 2006.
The metroCode / Mint cell phone campaign was hosted by guerilla journalist and Much Music personality Nardwuar the Human Serviette and featured musical selections of each of the bands performing at the event, general ticket and event information, and a special Christmas clip from rapper Snoop Dogg, (introduced as 'a guy who says ho ho ho all year long').
