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Rethinking Business Models for SMS Based Services

World wide text messaging revenues for 2005 are estimated to be a cool 75 billion USD. To put that in perspective, if text messaging was a country, it would have the 65th highest GDP in the world (sorry Syria). And while we are still waiting for the 2006 numbers to roll in, I'm going to use my amazing powers of deductive reasoning to predict they will be similarly outrageous. Even mobile challenged Canadians are catching on, sending over one million text messages a day. With so much money trading hands over SMS in Canada, is it possible to construct a self-sustaining business model based purely on providing SMS based services?
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