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Have ethnographer, (your company) will travel.

Submitted by Florence Chee on May 29, 2007 - 11:15am.
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I wanted to share an informative article from the BBC that interviewed Jan Chipchase, principal researcher at Nokia Design on how he has used ethnographic insights to inform the design of mobiles.  His work includes bringing research teams into the actual cultural contexts of use in order to make better business decisions for Nokia.   

A multi-disciplinary team:

"Mr. Chipchase takes a team--designers, psychologists--into different countries around the world, to look at people's lives in different contexts."


Mobile Interaction Research @ Mobile Muse

Submitted by Jean Hébert on November 6, 2006 - 1:03pm.
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We've been involved in some fieldwork and focus groups over the past week, looking at user experience in interactive mobile applications. We're specifically looking for opportunities for user-generated content in a media-rich mobile communicative sphere.


It's too early to post any conclusions about our work (our report won't be available until December, as we have a few more focus groups left to do, plus coding and analysis of our data, and so forth), but I have a few preliminary observations and interpretations - to which I invite my collaborators and colleagues to add theirs.
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