mobile events

Thousand-Channel Lifestyles

I’m old enough to remember television sets with knob channel-changers; when there was only a knob-full of channels to be found.  Who can even count the channels now?  A similar explosion of opportunity is about to revolutionize your mobile existence.  Are you ready for a thousand-channel lifestyle?

A simple demonstration of this phenomenon leaps forward from the recent Winter Olympics in Turin.   Turin is laid out on a classic European city grid with a number of open public squares sprinkled across the urban landscape.  In terms of ‘programming’ an analog city, this is a perfect design: a set of discrete ‘channels’ where the 2006 Turin organizers were able to ‘broadcast’ distinct crowd-pleasing offerings in a variety of locations.  It works well but there’s a profound scaling problem (like the knob channel-changer): what happens when you’ve got enormously more events than town squares, and the events are transforming faster than a printed program can keep up-to-date?


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