Submitted by Phillip Djwa on April 2, 2007 - 8:14am.
Arts organizations, as mentioned, are very innovative in their very nature. Engaging audiences in this time and age require many different kinds of marketing approaches. One of the ones that we felt would be most successful would be to try and understand how we could use innovative cell phone technologies to attract and engage audiences.
One of the interesting things of this was using MetroCode to develop and deliver a number of different events using a form of talking posters. This was done because talking posters are fairly straightforward in terms of the technology required and seem to be a fairly easy sell to understand to any user. This was furthered by the evidence from the original arts project that MetroCode did with the Sculptural Biennale, where a user could, by inputting a specific MetroCode into their cell phone, receive information about a particular sculpture.
