business

I wanted to share an informative article from the BBC that interviewed Jan Chipchase, principal researcher at Nokia Design on how he has used ethnographic insights to inform the design of mobiles.  His work includes bringing research teams into the actual cultural contexts of use in order to make better business decisions for Nokia.   

A multi-disciplinary team:

"Mr. Chipchase takes a team--designers, psychologists--into different countries around the world, to look at people's lives in different contexts."

Will there be profits in mobile media?  Everyone is betting yes, but winners are extremely scarce so far.  Television, games, gambling, sports, news, etc, they’ll all investing.  Just this weekend there’s another New York Times Magazine article on TV networks hungry for the right formula. It’s the new alchemy – how to spin all these base media into mobile gold.