Submitted by Richard Smith on October 28, 2006 - 2:04pm.
Anyone linked to the mobile industry probably has dreams of discovering "the next SMS." Like the holy grail, the person who can cash in on the next big thing will not only bring wealth to themselves but to the whole industry.
For a while now, high speed data services (e.g., 3G) on mobile have been a solution looking for a problem. TV on your mobile phone? I don't think so, at least not as a data service. Videoconferencing? What makes you think it will work better in the hand than it did on the desk?
So why pay big bucks for a data service in your palm? Web browsing? That's ok, but people expect to get the web for free... they aren't going to pay by the page for it. And thus 3G stumbles along, picking up applications here and there but not racing. But Tomi, over at the "Communities Dominate..." blog, thinks he has found the answer: mobile social software. Here's a quote from his recent (long) posting:
Mobile Community Services will be the killer app for 3G. Call it Mobile Social Networks (some like our friend Steven Jones who lectures with me at Oxford's 3G business/services courses abbreviate that as MoSoSo). Call it Digital Communities on 3G. Call it mobile blogging, moblogging. Call it user generated content on mobile. But trust me, Communities Dominate. We now have found our first true killer application for the 3G space. And it is the digital community services.