Whistler Film Festival (WFF) Mobile Project Overview

The aim of the WFF Mobile project was to implement some of the tools created for the MobileVIFF project as quickly and cost effectively as possible in order to leverage and extend the initial investment for the benefit of an additional cultural partner. The WFF had made an initial inquiry into participating in Muse2 and it was determined that this would be a good way to get them involved.

Jason Mogus, part of the Muse team, had a mandate to extend the core Muse2 projects into a series of mini-projects to spread the benefits of the platform and technology that had been developed to a larger number of cultural groups. It was through this initiative that we were able to provide mobile film guide services to the WFF.

The Whistler Film Festival is understandably small. It comprises 80 films over 4 days, and its relatively remote location and winter schedule can make participation as a filmgoer somewhat difficult. If it were any similar BC town, there would not be a film festival at all. But, because it is Whistler, they are able to attract generous sponsorship, high profile guests and a dedicated team of staff and volunteers to make it happen.

For us, it was a relatively easy transition to provide the mobile components to this festival. We had just completed the VIFF and had the momentum to transition to another opportunity. Jim Udall and the Muse team had the platform ready to go and we had learned a lot about rolling out a project to the public.

And besides, Whistler was having its best early ski season in years…