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3 gets it. Who else is ready to step up?

Submitted by Richard Smith on November 19, 2006 - 10:54pm.
in
Network operator "3", a global provider of mobile phone services based in the UK, is about to make a leap into the world of flat rate pricing. Here is a quote from their press release:
The X-Series from 3 will be priced like fixed line broadband. It will offer use of mobile internet services free at the time of use, for a flat fee.
Does that sound revolutionary? Do you think people will like that? Hmmm. I wonder? It sounds sort of like that "internet" thing that people have been talking about....

You can read more about the pricing plan, and some of the strategic thinking behind it, on ajit's blog.

 

Others covering the story include:


Submitted by John Boxall on November 20, 2006 - 12:33am.
Kind of makes Roger's Portable Internet look a little silly.
Submitted by Richard Smith on December 1, 2006 - 7:02am.
Turns out the pricing of X from 3 is even more aggressive than the concept: 5 pounds per month (that's about $11.25 CAD). For a lot of people, that sounds like a replacement for the internet connection. They do have a "fair use" limitation (1gb/month of web surfing, with other limits on skype, msn, etc), but from my read of it things look pretty reasonable. Here are the details: http://www.mobilemarketingmagazine.co.uk/2006/12/3_offers_unlimi.html