Submitted by David Vogt on May 22, 2006 - 10:00pm.
Around 1990 many friends in traditional media companies discovered the Internet and dove in. It wasn’t easy to swim given all of the new technologies and unfathomed user interface issues. Now I’m seeing my traditional media friends (the web being traditional now too) eyeing the deep end of the mobile ocean and I’m thinking, “Take a really big breath!” I believe the potential of mobile media is the biggest creative challenge our media-obsessed species has ever faced.
What is so hard? In one word: “context”. Context is about ‘where I’m at’ in terms of identity (e.g. personality, preferences), place (location, bystanders, politics, time), community (friends, family, colleagues, services), and purpose (work, learning, recreation, entertainment, shopping, commuting). The vitality and value of mobile experience are ruled by such contexts. When theatre made successive transitions to film, radio and TV nobody had to worry about context because these media are about vacations from reality rather than immersions in it.